> Silvogue
• Jewellery & Lifestyle
Silvogue, a silver jewellery
brand by Ranka Jewellers
Brand Strategy
Website Revamp
Campaign Design
Silvogue, a silver jewellery brand by Ranka Jewellers, set out to redefine silver as modern, affordable, and aspirational. The goal was to position 925 silver as an everyday luxury for young, working professionals while reconnecting it to Ranka’s trusted heritage. The project combined behavioural research, in-store evaluations, and a full-scale digital revamp, resulting in a fresh identity and campaign that gave Silvogue its own voice.
Challenge
- A confusing, non-intuitive website experience
- Poor product photography and unclear categorization
- Lack of brand recognition and trust as an independent sub-brand
- Minimal online sales compared to in-store interest
Key Improvements
- User-friendly website layout and navigation
- Simplified product hierarchy and naming
- Enhanced jewellery photography and consistent visual tone
- Integration of trust elements such as certificates and clear policies
- Coordinated social and web presence for a unified brand experience
Approach
The ADVOLVE team undertook an agency-informed evaluation combining research,
qualitative perception studies and creative strategy.
Research &
Insights
Studied online jewellery consumer behaviour, trust factors, and the impact of product photography on purchase decisions.
In-house Observation Group
Conducted store visits and focus sessions to assess photography, product presentation and UX friction points.
Strategic
Response
Developed the hero campaign “925 for Your 9-to-5”, positioning sterling silver as a stylish companion for workwear.
Website
Revamp
Simplified categories, improved product images, refined content and enhanced usability.
Brand
Awareness Push
Executed influencer and festive campaigns to strengthen visibility and trust.
Key Campaigns
925 for Your 9-to-5
Impact: Immediate spike in website visits and first-month online sales.