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> Babus Laxminarayan Best Chiwda

FMCG

Babus Laxminarayan Best Chiwda

Social Media Management

Packaging Design

Website Design and Development

Audio Visual Production

Founded in 1945 in the narrow lanes of Bhawani Peth, Babus Laxminarayan Best Chiwda is a living slice of Pune’s edible heritage. What started as Sri Laxminarayanji Data’s humble poha-chiwda experiment has grown into a cross-continental comfort snack still packed in that unmistakable red pouch that every Punekar claims belongs to their childhood. Now led by his grandson, Prashant Data, the brand balances old-school craft with new-age demand, offering classics and new flavours alike. It’s heritage with crunch, nostalgia with confidence; a brand that hasn’t just survived 80 years but has also stayed deliciously relevant.
Babus Logo

SOCIAL MEDIA MANAGEMENT

Gave an online footprint with unmistakable nostalgia-led storytelling and a fresh, youthful voice.

Website Design & development

Designing a premium, intuitive site with all the details, SEO-ready and easy to read.
BLBC Website Mockup
BLBC Website media
BLBC Website home
BLBC Website mobile
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Audio Visual Production

Produced heartfelt, documentary-style visuals that honour Babus’ legacy with storytelling depth.

Packaging Design

Designing a premium, intuitive site with all the details, SEO-ready and easy to read.

Approach

The ADVOLVE team undertook an agency-informed evaluation combining research, qualitative perception studies and creative strategy.

Research &
Insights

Studying nostalgia-driven snacking behaviour and the shift in how younger audiences view legacy brands.

Collection of
Cultural Stories

Gathering real memories from Punekars, families and long-time BLBC consumers to uncover emotional anchors.

Strategic
Repositioning

Positioning BLBC as a cultural icon of Pune through bilingual communication and human-centred narratives.

Building Story
Formats

Creating reels, interviews and micro-documentaries supported by AI-generated visuals and agile production.

Revamp of
Digital Identity

Strengthening BLBC’s social presence with diversified content, heritage-led storytelling and consistent brand recall.