Studied online jewellery consumer behaviour, trust factors, and the impact of product photography on purchase decisions.
Conducted store visits and focus sessions to assess photography, product presentation and UX friction points.
Developed the hero campaign “925 for Your 9-to-5”, positioning sterling silver as a stylish companion for workwear.
Simplified categories, improved product images, refined content and enhanced usability.
Executed influencer and festive campaigns to strengthen visibility and trust.
